Cross Media Category Now Fully Integrated Into Campaign
WorldMediaFestivals has updated its awards structure: the former Cross Media category is now fully merged into the Campaign category. This shift reflects how modern communication works and ensures all campaign-based entries are evaluated within a single, clearer framework.
Today, campaigns may run across multiple channels, but they can also exist entirely within one medium while still functioning as coherent systems. What defines a campaign is not the number of platforms used, but the strength of the creative idea expressed through multiple related executions. Retiring Cross Media removes unnecessary overlap and makes it easier for entrants and jurors to navigate the awards.
The Campaign category now includes four focused subcategories:
Brand & Product
Campaigns that build, strengthen or reposition a brand, or promote products, services or entertainment properties.
Corporate & Organisational
Campaigns by companies, institutions, NGOs or public bodies, including internal communication, employer branding, governance, culture and public-sector initiatives.
Cause
Campaigns addressing social, humanitarian, environmental, cultural or public-health issues, including awareness, advocacy and participation efforts.
Omnia Open
A flexible category for hybrid, experimental or unconventional campaign approaches that do not fit traditional definitions.
How to submit
Each Campaign entry must include one case film (max 2 minutes) or one case deck (max 10 pages) that explains the idea, context and executions. Entrants may also upload supporting materials such as films, social assets, print layouts or audio pieces to show the campaign in its original form. Campaigns must consist of multiple related executions; single assets are not eligible.
Supporting films must consist of one standalone film, not a compilation or multi-part edit, except in the dedicated Series/Episodic category. All materials must be in English or subtitled in English.
Integrating Cross Media into Campaign creates a more intuitive category system, improves judging consistency and reflects the way creative and organisational communication is developed today. It provides entrants with greater clarity and strengthens the festival’s commitment to recognising impactful, idea-driven campaign work across industries and formats.